The idea first struck Phoebe Yu whilst she was on the hunt for some new bedding – she was looking for something as soft as silk, as sustainable as hemp, as breathable as linen, but at the price of cotton, which, as it turns out, didn’t exist. Fortunately for us, that was simply not a solution Phoebe was willing to accept, and she began sowing the seeds for something else – something better. The result is a whole new category of revolutionary fabrics that represent the perfect balance between comfort and sustainability. Sleep-deprived readers, allow us to introduce you to CleanBamboo from Ettitude – it’s not only as soft as a cloud, but it boasts excellent moisture-wicking properties so it’ll keep you as cool as a cucumber and is made from the most resource-efficient plant on the planet. Unlike regular bamboo, Ettitude’s revolutionary bamboo lyocell fabric is produced in a closed-loop system that recycles and reuses water making it a highly sustainable alternative to traditional bedding.
Still not convinced? In addition to being 100-percent organic, vegan and cruelty-free, Ettitude’s CleanBamboo is OEKO-Tex Standard 100 certified, which means you can rest easy knowing you are sleeping on bedding free from harmful chemicals, allergens and artificial additives. There are currently two fabrics in the range, the signature CleanBamboo and the world’s first CleanBamboo charcoal collection, which infuses nano-sized bamboo charcoal power to prevent odour by absorbing bacteria and wicking away sweat. Ettitude’s CleanBamboo sheet set starts at $178 and the CleanBamboo charcoal sheet set starts at $228 and is only available online. Ettitude also dabbles in sleepwear for men and women, towels and even cot sheets so the little people in your life can also appreciate the benefits of a good night’s sleep.