When mates George and Willy started working together during their University studies, it was to craft items that would make their own lives easier. The partnership resulted in their own design studio – George & Willy – which has given them an outlet to share their fun ides with the world. These life tools are intended to help people thrive in daily life – things that will wear in, not wear out. Like any good partnership, both halves bring something different to the table. George contributes his ingenuity and love of making things to the process, while Willy’s inquisitive side and love of design complements George’s hands-on nature perfectly. Both members of the duo bring unrivalled passion to the project, which results in a fruitful collaborative process.

The range of products available differs from the norm, with a distinct out-of-the-box flair that embodies both quirkiness and functionality. From hanging drying racks, pegboard shelves and paper rollers to trestle tables, dog leads and fire starters – these goods stand out and are an ingenious way to de-clutter living or commercial spaces. George & Willy emphasise the importance of buying less materials overall, but selecting a higher quality to work with. Everything from timber and aluminium to leather is incorporated across George and Willy’s range, which is available online now.