Launching from the success of a crowdfunding campaign in 2015, Nice Digs is the passion project-turned profession of Georgia, a fashion and textile designer who created the brand as an answer to her own personal taste. After adopting her rescue dog Checkers, Georgia struggled to find dog products that suited her aesthetic and worked with the interiors of her home, so she decided to bridge the gap and create her own range of fun and functional products. The brand is based on the principles of simple, contemporary design combined with a homegrown production ethos – printing and manufacturing all happens locally, plus the collar and leash ranges are hand painted and studded in-house using high quality Australian regulated leather.
The Merci Perci collaboration features a number of key pieces including a digitally printed dog bed, two distinct collars and a leash. Both companies share a love of striking style, bold shapes and eye-popping colour palettes, as well as being fans of each other’s work. Each piece is a work of art loaded with thoughtful touches – I mean, if you can’t see your canine mate sporting a collar with pastel spikes and glimmering charms, who even are you?
To make your pooch stand out from the pack, shop the Merci Perci x Nice Digs collab online.