Since its launch this year, Melbourne-based brand ALIX YANG has proven itself as a major player in Australia’s bespoke jewellery scene, gaining serious traction with influencers in the fashion industry. The eponymous brand is named for its founder and designer, who started with the initial concept of making statement jewellery that retained an effortlessly chic quality. Alix has nailed the brief, creating a range that turns heads without resorting to trends or gimmicks – this is true original design. Another core ethos of Alix’s brand was the desire to make jewellery that would make the wearer feel confident, tapping into the rationale that we ladies accessorise first and foremost to please ourselves.
Every piece at ALIX YANG is designed by Alix herself with hand drawings first – she then collaborates with artisans to bring the jewellery to life. Her designs are revised and reworked many times over until they are just right, meaning that a lot of love and thought goes into every piece. The gold and silver pieces are a statement to timeless design that is made to stand out but still work in a number of settings – from business to casual or formal to party, the simple yet bold pieces stand up to the occasion. Alix is inspired by her mother’s penchant for jewellery, recalling a fascination with her mother’s own collection of jewels from a young age.
If you want to take your jewellery game to the next level, you can shop ALIX YANG through the official website. Keep an eye out further down the line for a limited edition fine jewellery collection from the label – it’s going to be seriously stunning!