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Everything’s coming up ASOS with this vibrant The Simpsons collab Everything’s coming up ASOS with this vibrant The Simpsons collab Everything’s coming up ASOS with this vibrant The Simpsons collab

Everything’s coming up ASOS with this vibrant The Simpsons collab

Real talk – if you didn’t park yourself in front of Channel 10 at 6:00 pm every weeknight to watch the antics of animated yellow legends The Simpsons, you either have no soul or were raised by very conservative parents. All barbs aside, the world’s favourite dysfunctional yellow family is a veritable pop-culture juggernaut capable of inducing some serious nostalgia pangs – and now online retail giant ASOS is giving you the chance to wear your heart on your sleeve.


When it comes to iconic collaborations, we couldn’t be more stoked that ASOS has decided to turn to The Simpsons for its latest in-house drop. The retailer’s in-house label ASOS DESIGN has taken inspiration from some of the show’s most iconic internal branding and meme-worthy moments – from Kwik-E-Mart themed bucket hats to a t-shirt bearing a print of Homer backing into a hedge, everything you see is instantly recognisable to the fans.

The Simpsons collab isn’t made up of blatant screen-grabs and lazy appropriation – there are items that take a more subtle approach to their homage. Skirts and jeans boasting the unforgettable cloud print from the opening credits give off a cute 90s vibe, while the Duff Beer t-shirts with a pocket logo and taping on the sleeves are loaded with streetwear style. Some of the items have already sold out since the collection dropped last week, proving that classics really do never die.

Want to get nostalgic? You can scope what’s left of the ASOS x The Simpsons collab here, but also keep your eyes peeled for a second drop of items coming in the first week of September.



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