When it comes to iconic collaborations, we couldn’t be more stoked that ASOS has decided to turn to The Simpsons for its latest in-house drop. The retailer’s in-house label ASOS DESIGN has taken inspiration from some of the show’s most iconic internal branding and meme-worthy moments – from Kwik-E-Mart themed bucket hats to a t-shirt bearing a print of Homer backing into a hedge, everything you see is instantly recognisable to the fans.
The Simpsons collab isn’t made up of blatant screen-grabs and lazy appropriation – there are items that take a more subtle approach to their homage. Skirts and jeans boasting the unforgettable cloud print from the opening credits give off a cute 90s vibe, while the Duff Beer t-shirts with a pocket logo and taping on the sleeves are loaded with streetwear style. Some of the items have already sold out since the collection dropped last week, proving that classics really do never die.
Want to get nostalgic? You can scope what’s left of the ASOS x The Simpsons collab here, but also keep your eyes peeled for a second drop of items coming in the first week of September.