Featuring Smile tees and Thank You totes, the Contra capsule collection shows that founder Matt Kyte and his team have plenty to be merry about. It’s been three happy years since the stylish haunt first flung open its doors on Adelaide Street. Having outgrown its original digs and shuffled into a larger space on Charlotte Street at the start of this year, another milestone was marked this month as the boutique celebrated its third birthday on Monday April 1.
What better way to celebrate such a joyous occasion than with a massive party and the launch of a compact and cheerful line of clothing and accessories? The core theme underpinning the Contra capsule collection is celebrating the community that has had Contra’s back over the past three years and the people who have helped make the store what it is today. The campaign features local artists, designers, photographers, customers and friends of the store, and aims to share their stories. Head online to check out the Contra capsule collection, and browse Instagram and Facebook to peep photos and personal anecdotes from the campaign.