Alright, let’s get down to business – if it’s a staple in your cosmetics kit, MECCA MAX has made it. As well as a mammoth selection of makeup, the new venture covers off accessories, tools, hair, nails and skin products – try to contain your heavy breathing, please. The drop features 206 individual products for your consideration, with each being carefully considered in the brand’s overall beauty universe. Amongst all of the goodness on offer is a 25-strong MAXimiser range that anchors the collection – think eye and skin primers, a strobing stick, an artistry palette and a double-ended mascara just to get things started.

Another thing worth mentioning about MECCA MAX is the price point. Anyone with a bit of a habit would probably be preparing for their wallet to take a serious beating at this point – rest easy, friends! The average price point for this new loot sits at around $20 a pop, meaning you can go HAM without having that awkward moment at the check-out where the total makes you want to pass out. Paralysed with indecision? Mecca’s brand manager Ellie Hockley has been quick to point shoppers in the direction of some soon-to-be staples – the blacker-than-black Eye Max Volumising Mascara, Shimmer Shot lip glosses, Illuminati metallic eyeshadows and Chic Cheek blushes are all garnering some serious hype.

For those who can’t stand the suspense any longer, you can shop MECCA MAX at your closest store or load up on goodies online.