Love her or hate her, it’s impossible to deny that when Kim Kardashian West puts her mind (and her, erm, behind) to a brand – the world takes notice. That was certainly the case for SKIMS, which the billionaire beauty co-founded with Jens Grede in 2019. The brand has revolutionised the world of shapewear with its technically constructed range that is designed to enhance curves – something that qween Kim knows a little something about. The brand is refreshingly and passionately body-positive with a mantra of providing solutions for every body with garments ranging from XXS to 4X.
The core range including the Seamless Sculpt, Core Control, Cozy Collection, Fits Everybody, Stretch Rib and Sleep Jersey will be available in David Jones stores nationally from August 9 – however, as you can imagine, the demand for products is pretty intense. To prevent all-out anarchy in the underwear department, David Jones have implemented a waitlist system, which you can join here. Although SKIMS has shipped to Australia for a while, the dollar conversion and shipping taxes haven’t done our purse stings any favours so it’s pretty exciting to be able to see the pieces in the flesh, so to speak.