The Weekend Edition - Sleep In. Slow Down. Enjoy.

Crack a tinnie and toast to iconic beer brand Victoria Bitter’s debut merch drop Crack a tinnie and toast to iconic beer brand Victoria Bitter’s debut merch drop Crack a tinnie and toast to iconic beer brand Victoria Bitter’s debut merch drop Crack a tinnie and toast to iconic beer brand Victoria Bitter’s debut merch drop

Crack a tinnie and toast to iconic beer brand Victoria Bitter’s debut merch drop

Australia may have a famously diverse craft-beer scene, but we’re the first to admit that sometimes keeping it simple is best. Whether you’ve been slaving away in the office or on the worksite, that 2:00 pm-on-a-Friday feeling deserves a big cold beer – and the best cold beer is Vic. Okay, while best in this instance is a fairly subjective call to make, it’s hard to argue the raw appeal and cult status of Victoria Bitter. If you’ve got a soft spot for this particular brand of frothie, we have news that is bound to excite you – you can now cop official VB merchandise that is actually pretty cool.


Toeing the line between retro and minimalist, the Victoria Bitter merch line has really managed to tap into the brand’s enduring cult status. Aptly titled Big Cold Gear (nice), this debut drop has been released in response increased interest from punters on social media who are keen to promote not only the brand itself, but the laid-back and quintessentially Aussie lifestyle it encompasses. Up until now, lovers of VB would simply have to try their luck with promotional events or giveaways to score any kind of wearable branded loot, but the launch of a merch webstore signifies that people are ready to wear their heart on their sleeve.

So what sort of swag can you actually score in the Big Cold Gear webstore? Apparel such as cosy crew-neck jumpers in black and green, heritage t-shirts in white and pink colourways, beanies and dad-hats all feature – and are all emblazoned with the iconic VB logo. Beyond the wearable items, you can get your hands on posters and stickers as well as stubbie coolers (of course) – we’re eyeing off the genius longneck-sized one which would be ideal for beach days and riverside picnics.

Want to deck yourself out in Big Cold Gear? You can visit the official webstore here.



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