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Japanese mainstay visvim’s latest collection brings us a dose of Americana cool Japanese mainstay visvim’s latest collection brings us a dose of Americana cool

Japanese mainstay visvim’s latest collection brings us a dose of Americana cool

Trends come and go, but true style is forever. Sure, it’s fun to experiment here and there, but often the pieces that we gravitate towards are the ones that follow two rules – they are made well and designed thoughtfully. Iconic Japanese brand visvim is a testament to this, creating collection after collection filled with items that are both swoon-worthy but totally practical. The brand’s latest drop holds up to its reputation, featuring a signature style laced with touches of Americana cool.


Since its creation back in 2000 by designer Hiroki Nakamura, visvim has been an ongoing exercise in its founder’s quest for joy and eternal beauty through the discovery and creation of footwear and clothing products. Though each season sees a number of evolutions and innovations, the core ethos of the brand has always remained rooted in simplicity and functionality. Hiroki is forever looking back on past collections for ways to improve, drawing upon techniques that require high levels of attention and care – this always comes through in the end result, with quality pieces that will hang in wardrobes for years to come.

The lookbook for the visvim 2017 fall/winter collection is pretty much a work of art, encapsulating the brand’s timeless design and classic aesthetics. The collection features a range of core items across outerwear, soft goods, accessories and footwear, with pieces such as kimono down jackets, Longrider shirts, jacquard knits and Hakama chino pants. All of the tailoring is sophisticated and precise – you can see Hiroki’s signature attention to detail in every piece. Many of the pieces bring together eastern and western design principles to create a beautiful hybrid and quite frankly, we are here for it.

You can shop the full visvim range through the official website – trust us when we say these are worth the investment.

Image credit: Keisuke Fukamizu for visvim



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