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Australian ready-to-wear label WHITE STORY pops up at The Calile Hotel Australian ready-to-wear label WHITE STORY pops up at The Calile Hotel Australian ready-to-wear label WHITE STORY pops up at The Calile Hotel Australian ready-to-wear label WHITE STORY pops up at The Calile Hotel Australian ready-to-wear label WHITE STORY pops up at The Calile Hotel Australian ready-to-wear label WHITE STORY pops up at The Calile Hotel

Australian ready-to-wear label WHITE STORY pops up at The Calile Hotel

Known for its pillars of purity, simplicity, authenticity and timelessness, Australian ready-to-wear label WHITE STORY has popped up on the ground level of The Calile Hotel showcasing a collection of season-less staples that challenge traditional trends with effortless womenswear essentials.


The late Karl Largerfeld once mused that trendy is the last stage before tacky. If you’re inclined to agree and prefer investing in classic, timeless wardrobe staples that you wont tire of wearing, take a peek at WHITE STORY’s new pop-up store. Pairing perfectly with The Calile’s much-adored crisp, clean aesthetic, the label’s latest collection IX offers luxe linen paired with soft silks and supple wool overcoats (for those planning luxurious winter getaways while we swelter back here in Brisbane).

WHITE STORY is the latest in a constantly evolving selection of independent and emerging local and national fashion and lifestyle labels that have showcased within the pop-up space giving customers the unique opportunity to converse with the talent behind the label. WHITE STORY is in good company with Mister Zimi, Wolfe & Ordnance, Andronis Jewellery, Dion Lee, Bec + Bridge, Camilla and Marc and Carla Zampatti, to name a few, all taking up residence at The Calile Hotel. WHITE STORY will be open daily until October 16. For opening times, jump over here.



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