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Same-same but different – the company embracing odd socks Same-same but different – the company embracing odd socks Same-same but different – the company embracing odd socks Same-same but different – the company embracing odd socks

Same-same but different – the company embracing odd socks

Much like bobby pins and the will to get out of bed on a Monday morning, there seems to exist a special portal somewhere in the universe where all of our odd socks go and never return. We’ve all experienced the annoyance of losing or damaging a sock, rendering its fellow foot partner totally useless. Well, this issue can be a thing of the past (except in the case of your current sock collection, in which case you’re on your own) – SOLOSOCKS™ are changing the game by embracing the odd side of life.


SOLOSOCKS™ is an initiative from Danish innovators URU Design, which should come as no surprise considering that the Scandinavians are known for their insanely aesthetic and practical inventions. Combining the qualities of functionality, simplicity and minimalism, SOLOSOCKS™ is an online sock shop that allows the patron to buy seven individual socks that are all of a same-same but different vibe. Through themed – rather than matching – colours and patterns, the socks can be worn in any and all combinations. It’s bloody genius stuff, we tell you!

The mix-and-match aspect and rad designs aren’t the only drawcard of SOLOSOCKS™ – the manufacturing also ensures that these will become a staple in your sock drawer. Socks are sustainably made from the highest quality organic combed cotton for softness, feature invisible hand-linked toe seams, reinforced toes and heels, plus a double elastic soft-top that will keep your socks up without cutting off your circulation. If you’re a no-show sock devotee, fear not because URU Design has already exceeded its crowdfunding campaign to make a range of SOLOSOCKS™ no-shows. These bad boys will have the same aesthetic principles as their longer counterparts while also featuring silicone grips and antimicrobial technology – so basically no more slips or smells.

Ready to put your best foot forward? SOLOSOCKS™ ship worldwide from Denmark, so take a look at the online store right here.



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