When high-profile figures such as Leonardo DiCaprio and Bill Gates endorse a product, it’s hard not to sit up and take notice. Beyond Meat is more than just a humble start-up curiosity – it’s pioneering the meat-free protein revolution. That’s right, the age of meat-free burgers has officially arrived and Beyond Meat is starting its restaurant takeover in partnership with Lord of the Fries. We know what you’re wondering – what’s so special about this burger compared to your usual vegetable patties? Well, Beyond Meat is a protein that cooks and tastes like real meat – it bleeds, too. Sources say the texture is comparable to conventional meat, and it’s healthier to boot – packing just as much protein and iron but with less saturated fat and cholesterol. Why wouldn’t you be on board?

When it comes to finding a reputable restaurant chain to partner up with, Lord of the Fries makes a lot of sense. The ethical fast-food joint already boasts an all-inclusive menu of vegan, low gluten, kosher and halal options, making it the logical choice to be the first to carry Beyond Meat in Australia. Diners can upgrade their original and spicy burger from Lord of the Fries to include Beyond Meat, which is then paired with a variety of vegan-friendly toppings. Lord of the Fries in Surfers Paradise is now grilling Beyond Meat burgers, so we suggest pencilling in a visit immediately.