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Drive in style – Rolls-Royce reveals the bold new Cullinan Inspired by Fashion

No matter who you ask, there is no denying that Rolls-Royce is the epitome of exquisite design. Since the brand's inception more than a century ago, Bespoke Rolls-Royce vehicles have been renowned as objects of desire – a statement piece likened to that of sparkling diamonds or an Hermés Birkin. Cullinan has established itself as the most luxurious, pinnacle SUV in the market. The Rolls-Royce Bespoke Collective has taken inspiration from the high fashion it has so long aligned with, reflecting the eclectic tastes and lifestyles of its clientele.


Taking cues from the latest couture trends, vibrant hues and unique textures seen in the world of high fashion, Rolls-Royce’s Cullinan – Inspired by Fashion SUV is the ultimate statement piece. With world-class innovation, impeccable interior design and a bold colour palette, the vehicle is a work of art – so much so that its first unveiling was at Art Basel in Miami. “With Cullinan – Inspired by Fashion we drew inspiration from the world of our patrons – individuals with eclectic tastes who define trends and influence current movements in the fields of art, fashion and design”, says Celina Mettang, Bespoke Colour and Material Designer, Rolls-Royce Motor Cars. “They defy boundaries, challenge conventions and are bold in their expression of individuality. Reflective of their tastes, our Cullinan – Inspired by Fashion models are designed as statement pieces, perfectly tailored to suit the lifestyles of our clients.”

The Cullinan – Inspired by Fashion range features two prêt-à-porter collections – the bold Re-Belleinspired by colour blocking, and the striking Fu‑Shion, bringing function and fashion together. Much like a coveted fashion accessory, you can choose a colourway that is most suited to your style and personality. Each collection includes two chic exterior aesthetics – you can choose to go vibrant with Re-Belle (Lime Green, Wildberry, Gunmetal and Arctic White) or more understated with Fu-Shion (Military Green, Burnout Grey, Forge Yellow and Tempest Grey). Purchasers can then choose their base colour, as well as a selection of vibrant accents to enhance the fine detailing of the cabin. Re-belle’s interior selections reflect contemporary colour-blocking trends and playful textures, while Fu-Shion, with its daring Black Badge personality, reinterprets high fashion with a utilitarian edge – think luxury, effortless streetwear collections.

The launch of Cullinan – Inspired by Fashion also sees the introduction of a new bejewelled accessory for the vehicle – the Starlight Tailgate. This new celestial feature extends Rolls-Royce’s signature Starlight Headliner interior to the exterior, with 192 fibre-optic lights creating a jewel-encrusted sky over Cullinan’s Viewing Suite – your private rear-facing seating area for two, complete with cocktail table, that gracefully emerges from the rear compartment of the Cullinan with the touch of a button.

Fancy an in-person look at these exquisite works of art? The only Cullinan – Inspired by Fashion model in Australia is now available at Rolls-Royce Motor Cars Brisbane.

This article was created in partnership with our friends at Rolls-Royce Motor Cars Brisbane. 



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