A few short years ago it was almost impossible to avoid Doughnut Time. The dessert dispensary chain with the recognisable bright-green facade had popped up all over Brisbane before expanding interstate and overseas. This year’s highly publicised collapse of the Damian Griffith’s hospitality empire featured a number of closures, but few of those were as beloved as Doughnut Time. Not long after the chain shuttered the concept was sold to new owner Pete Andros – a chap committed to reviving the doughnut brand and saving it from being a footnote on the list of ‘could-have-been’ empires. After six months of tinkering, three new Doughnut Time locations opened over the weekend – The Myer Centre and South Bank on Friday November 30, and Burleigh Heads on Saturday December 1. A fourth Doughnut Time in Westfield Coomera will be serving up sweet treats before the year ends. Pete hasn’t looked to dismantle the concept – he has instead kept the brand familiar while upping the quality and adding some fun tweaks here and there.
Doughnut Time’s resurrection started with a social media call out – Pete and his team wanted to know what customers loved about Doughnut Time originally. With this information, the crew got to work rejigging the menu to boast both classics and exciting new ideas. Old favourites including The OG, the M&M-loaded Slim Shady, Love at First Bite (with all its Nutella-filled goodness) and It’s Always a Gay Time are back, joined by newbies such as Ya-Ya Baklava, the unicorn-sprinkled My Little Doughny and the banana and caramel custard-filled Hollaback Girl. Pete has retained the vegan doughnut range too and will be adding health-conscious options in the future.
If you’re eager to get a box of six delicious doughnuts in your life, make tracks for Doughnut Time in Brisbane City or South Bank now. Details for both locations are in the Stumble Guide.